Wichita State University, Barton School of Business
You are better than your website says you are.
We are five business students at Wichita State. We build Wichita businesses a real website and charge nothing for the work — you cover the domain and the first year of hosting, about $100. We also find out where you are invisible online and hand you the analytics tools nobody was going to sell you.
Nothing to sign up for. A person reads every request for help.
One Wichita block. The cafe is lit because it is the one that asked for help, and the panel above it is how findable that cafe became. Move your pointer across the block to turn it.
- What does it cost?
- Nothing for our work
- You cover the domain and first year of hosting, about $100. The full breakdown.
- How is that possible?
- Sponsors and donated hours
- Nobody here takes a wage. Here is who pays for what.
- Where do my books live?
- On your own device
- By default we never receive them. Here is the whole picture.
The best shop on the block is no good if nobody can find it.
Someone four blocks away is looking for exactly what you sell, on a phone, right now. If your hours are not readable by a machine, if your address only exists inside a photograph, if your site is fifteen years old or was never built, they will go somewhere worse than you.
None of this is hard to fix. It has just always been priced for companies with a marketing department, and quoted to a café owner at four thousand dollars.
What it looks like from the inside
- Quieter than last year, and nobody can say why
- A website somebody built once and then left
- Software you pay for monthly and rarely open
- A quote for a new site that costs a month of profit
What is actually happening
- Search engines cannot read where you are or when you are open
- Assistants recommending your competitors, because they can read theirs
- Subscriptions you could cancel this afternoon
- Margin leaking on things a spreadsheet would have caught
What we do
Four things, and we are honest about the price of each.
You can take one of them or all four. Most businesses start with the free check, because it costs nothing and usually explains the quiet year.
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Build you a website
Free
plus about $100 of domain and hosting
A real site that says who you are, where you are, when you are open and why somebody should make the trip — with photographs of your actual shop and words that sound like you talking. We charge nothing to design and build it; the $100 buys your domain name and a year of hosting. After that it is the domain renewal, $25 to $50 a year.
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Find where you are invisible
Free
We read your site the way a search engine does, the way someone searching four blocks away does, and the way an AI assistant does when a stranger asks it where to eat. Then we tell you what is costing you customers, worst first.
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Work out what you actually need
Free
Small businesses get sold a lot of software. We go through what you pay for monthly, what you actually use, what has a free version that is genuinely fine, and what is missing. We take no commission from anyone, which is the only reason our answer is worth having.
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Show you where the money goes
Free
Seven analytics tools sharing one ledger: a thirteen-week cash forecast, profit per plate, and which regulars have quietly stopped coming. The analysis a consultancy bills thousands for, on your own device.
The free tools, in detail
Seven tools, one set of books.
You enter your income and costs once. Everything else — the forecast, the food cost, the segments, the health grade — is computed from that one ledger, so no two screens can ever disagree with each other. Free, and no account needed to look.
- Dashboard A health grade, a 30-day profit and loss, and what needs attention
- Money Income and expenses, categorised, with recurring bills and CSV import
- Cash flow Thirteen weeks forward, with the gap weeks flagged before you hit them
- Invoices Send them, track them; marking one paid records the income for you
- Customers Who your regulars are, and which of them you are quietly losing
- Menu and costs Recipe costing, margin per plate, and what to reprice or cut
- Analytics Break-even, cost anomalies, and a what-if planner for price changes
A real screen from the tools, filled with our demonstration restaurant. You can open the same thing without an account.
The forecast that matters most: the week the balance goes under, far enough ahead to do something about it.
How you get set up.
It takes an evening, and we do the tedious part with you. There is nothing to install.
Ask us to set you up-
1
Tell us about your business
A short form: what you sell, roughly how big you are, and what is worrying you right now. Five minutes.
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2
We sit down with you once
In person in Wichita, or on a call. We load your last few months of sales and costs, set up your categories, and price out your menu with you.
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3
You run it; we check back
Ten minutes a week of entering numbers keeps everything current. We follow up each month to read the results with you for as long as it is useful.
Why we can charge so little
A lot of people gave us the expensive parts.
Five students could not do this alone. Working professionals give us evenings, companies donate the software and the hosting, and business owners send us the shop next door. Nobody on this project takes a wage.
That is the entire reason a shop can get a real website for the cost of the domain and a year of hosting, instead of the four thousand dollars an agency would quote.
- Hours
- Developers, designers, photographers and accountants, donating evenings.
- Software
- The analytics platform under our free tools, written and given to us outright.
- Hosting and domains
- Carried for us, and for every business site we build. The single biggest saving.
- Introductions
- Owners who liked what we did and told their neighbours. How most of this happens.
Who runs it
Five students, one city, no invoice.
We study at Wichita State's W. Frank Barton School of Business, and this began as a project for one of our courses. In class we learned the same analysis consultancies sell to companies with a hundred locations, and then noticed nobody sells any of it — or a decent website — to a company with one.
So we do it ourselves, at cost, with a lot of help. You get the website and the tools; we get to do real work for businesses that matter to us. That is the whole arrangement.
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Shane Vithana
Project Lead
Entrepreneurship & Business Management
Builds the business websites, this site, and the analysis tools behind it.
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Zeb Henry
Finance & Resources
Business Administration, Marketing minor
Budget, donations and the outside resources that keep the work free.
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Adán Parker
Marketing
Human Resource Management, Finance minor
Outreach, the social accounts, and what this website tells you.
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Joseph Pifer
Community & Operations
Business Management
Arranges the visits and sits down with owners in their own shops.
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Mickayla Tosch
Data & Impact
Business Administration
The intake form, the outreach tracker, and what we report back.
Where we are
We are new. We would rather say so.
There is no portfolio on this page because we have not done enough of this yet to have one. Any agency with a wall of glowing case studies three months in either bought them or wrote them, and you would be right to be suspicious of ours.
So judge us on things you can check yourself instead.
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Run the free check first
It works on your site right now, before you speak to anybody. If what it tells you is not useful, you have lost two minutes and we have lost your time, which is the correct order.
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Read the arithmetic
Every method we use is published in full, named, and decades old. Nothing here is proprietary and nothing is a black box.
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Notice there is nothing to be trapped by
You own the domain. Your books stay on your own device and export to a spreadsheet in one click. If we turn out to be no good you lose nothing but the afternoon.
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We are five named people at a named school
Not an anonymous brand with a stock photograph of an office. Here we are, with our names, our majors and why each of us is doing this.
If you are one of the first, we will ask your permission to publish exactly what changed — your visibility scores before and after, what we built, and what it cost you. That is how this section stops being an apology and starts being evidence.
Be one of the firstIf you run something in Wichita, we would like to help.
Restaurants and cafés are where we started, because the food-cost maths is the most punishing. But a salon, a barber, a garage, a food truck or a one-person contractor all need to be findable and all run on the same four numbers.
Start with the free check if you would rather see what we are like before you talk to anyone.